10 Tips on Building a Resume Recruiters Will Notice

By: Caroline Nimnicht

You’ve been in college for four years (hopefully), and now, the inevitable end is embarking. That means you’re about to be faced with job searching, networking, interviewing and most importantly, building a resume recruiters will notice. Your resume could either help or hurt you. Following are a few ways to construct a pre-eminent resume.

1. Think of your resume as a marketing tool

It’s typical to think of your resume as a synopsis of your work experience, but it’s actually so much more than that! It’s really a strategic tool for marketing your own personal brand.

Think about it… a recruiter who is seeking a candidate to fit a certain job description and bring value to an organization isn’t going to want to decipher your resume to figure out who you are; you must connect the dots for them!

While building your resume, think strategically. What have you accomplished in the past? What can you offer in the future? Make sure your resume is a clear outline of who you are as a professional.

2. Tailor your resume to each new job

“One of the most common resume mistakes … is creating one single resume and sending it out to every hiring company they can find,” said career expert Jason Hill, founder of Sound Advice. “I call this the ‘shotgun approach.’ Do not do this.”

Okay, so we want to take Mr. Hill’s advice. Before applying to a specific job, research the company and read the job description carefully. Determine what the organization wants, and reflect those qualifications on your resume accordingly.

I know this sounds time-consuming; especially if you’re applying to a multitude of jobs, but I promise it is well worth the effort.

3. Curate a sleek, uncluttered design

If you’re trying to impress a recruiter by showing how many different colors, designs and fonts you’ve mastered on Microsoft Word, don’t. That is a surefire way to get your resume a one way ticket to the trash.  

Just use a simple font such as Times New Roman or Arial in a 10, 11, or 12 point size. Utilize bullet points, short paragraphs and quantifiable achievements to your benefit. If you’re really wanting to be creative, you could subtly incorporate a personal brand you’ve designed for yourself. Otherwise, stick to a simple yet elegant design.
4. Incorporate major key words

Every recruiter is looking for specific keywords when they first review a resume. Sometimes it’s not even the recruiter, but a computer that’s doing the reviewing. If you’re missing certain keywords, this is a perfect way to get eliminated in the race for a job. So make sure you have the perfect keywords that match the job description you’re applying for!

5. Say goodbye to the personal objective statement

The personal objective statement is a dying trend that used to be a statement having something to do with what kind of job and organization you’re seeking. Recruiters don’t really care about what you’re looking for, but rather what they’re looking for.

Among other things, personal objective statements take up a ton of space… which leads me to my next tip.

6. Limit it to one page!

You should definitely be able to communicate every point of why you’re perfect for a job position on one page. No recruiter wants to read anymore than that, trust me.

7. For the most part, leave out your GPA

Unless you had a 3.0 or higher, leave out your GPA. No job recruiter really cares about your GPA, they only care about whether or not they’ll be able to mold you to fit the right job for their organization.

8. Highlight your accomplishments rather than your responsibilities

When building your resume, you’ll provide necessary bullet points under each job title you’ve held. But beware: do not use this space to describe the responsibilities you held. Instead, focus on what you achieved while at each job.

For example, consider each statement for someone who was an account manager:

  • Handled accounts for the PR firm.
  • Managed 20 accounts in excess of $7 million annually and came in under budget by 15%

The second statement is clearly better than the first because it highlights an accomplishment in a quantifiable way. By providing data, you’ll leave a memorable impression.

9. Use proactive action verbs

Beyond quantifying your areas of success, also strive to use proactive action verbs. Instead of worked, use supervised or managed; instead of made, use developed or created.  

Side note: make sure to use use present tense for current positions and past tense for former jobs.

10. Ask for help!

Whether it’s a parent, friend, coworker or mentor, another set of eyes to look over your resume cannot hurt. When you stare at a document for too long, sometimes you lose the ability to see the strengths and weaknesses it may have. Having a fresh and objective perspective will always help identify areas for improvement.

Why PR is Right For You

By Erin Mcguiness

“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin

So what actually is “PR”? This is a recurring question I get when I tell people I am a PR major. Public Relations is building a mutually beneficial relationship between your client and the public through the use of effective communication, media relations and create print and digital copy material.

Read More

Farewell For Now

After a fantastic year of watching the success of our chapter, the rest of the executive board and I unfortunately have to pass the torch on to the next executive board. Though we do have two returning members of the Executive Board, the rest of us will be moving on to search for new adventures in the PR world. This was an amazing year. Whether it was attending the National Conference in Atlanta, the Regional Conference hosted by the University of Alabama PRSSA chapter, or PRSA Real World in Atlanta, Georgia Southern was represented by several members of our chapter in exciting fashion. We thank you all for the opportunity to serve as your officers for this chapter, and we look forward to seeing you all again in the future if the opportunity arises.

2015-16 Executive Board

President Ethan Flynn
Vice President Ayanna Gant
Secretary Crislyn Petzoldt
Treasurer Kelsey Anderson
Managing Editor Randy LaMons
Creative Producer Ginger Bondurant
Liaison Rachael McLellan
Historian Shannon Madden
Social Media Manager Nikki Grant
Webmaster Michael Fennell

2016-17 Executive Board

President Shannon Madden
Vice President Crislyn Petzoldt
Secretary Elisabeth Dichiara
Treasurer Natalie Morris
Managing Editor Kayli Quirk
Creative Producer Ali Farmer
Liaison Cabby Johnson
Historian Anna Maley
Social Media Manager Erin McGuiness
Webmaster STILL OPEN

For more information about the Webmaster position, and taking on the responsibility of managing this website, please contact myself at mf03134@georgiasouthern.edu.

Signing off ONE MORE TIME, your 2015-16 Webmaster Michael Fennell. Go Eagles, and Hail Southern!

The New Executive Board

2016-17 Executive Board at Sweetheart Circle

From Left, Elisabeth Dichiara, Kayli Quirk, Cabby Johnson, Anna Maley, Shannon Madden, Natalie Morris, Erin McGuiness, Ali Farmer, Crislyn Petzoldt

2016-17 Executive Board

Congratulations to the 2016-17 Executive Board voted in on Tuesday, March 29! Returning executives are Shannon Madden and Crislyn Petzoldt, welcoming seven new executives with the Webmaster position still open.

President Shannon Madden
Vice President Crislyn Petzoldt
Secretary Elisabeth Dichiara
Treasurer Natalie Morris
Managing Editor Kayli Quirk
Creative Producer Ali Farmer
Liaison Cabby Johnson
Historian Anna Maley
Social Media Manager Erin McGuiness
Webmaster STILL OPEN

For more information about the Webmaster position, and taking on the responsibility of managing this website, please contact myself at mf03134@georgiasouthern.edu.

America’s Best Communities

First off, the PRSSA Executive Board of Georgia Southern would like to thank Elena McLendon and Sydney Walsh for coming to the meeting Tuesday, February 2, to talk about about the Downtown Statesboro Development Authority. As they mentioned, Statesboro is a Top 15 community out of the entire country, making it a semifinalist for the competition! We have until April to prove that we deserve to be one of the eight finalists for the $3 million first place prize.

Want to help out? You can contact Elena McLendon at the contact information below. The DSDA has many events planned throughout the year for fun and restoration in the Statesboro community. As Georgia Southern students, we are a part of this beautiful city. So let’s give back in the best way possible: volunteering. Don’t forget to bring your friends and help DSDA Get After Those Aspirations!

You can find out more by clicking the links below.

Elena McLendon, Office Manager
912-764-7227
mainstreet@statesborodowntown.com

Statesboro, America’s Best Communities
Statesboro, DSDA
Competition, America’s Best Communities

Welcome to Spring 2016!

From your PRSSA Executive Board, we would like to welcome back returning members to the new year and new semester, and to incoming members and potential members, we extend our warmest greetings (especially since winter decided to show up late). We hope you have a fantastic start to the semester and an even better 2016!

Blog and Newsletter

Looking for a few good reads? Check out our blog with posts written by Managing Editor Randy LaMons and his committee! Visit https://prssaatsouthern.wordpress.com/ or view the most recent articles on the right sidebar.

Need to get caught up with PRSSA at Georgia Southern? The newest newsletter is in, courtesy of Liaison Rachael McLellan and her committee! See what the latest is for the chapter with the attached document.
EaglePrideDecemberletterfinal

Social Media Cleanse

By: Kelsey Anderson

Welcome Back Eagles! I hope you all had a great break and a great first week back to school. The second week is where things start to get real and school picks up. This week in my Public Relations Writing class my Professor, Lori Mallard, was giving us a lecture on social media. In this lecture, she gave us many helpful tips that I thought would be great to share with the rest of the PR community.

  1. Private vs. Public Profiles
    • As PR professionals, we have to consider all aspects of social media before we can jump right in. When creating a profile it is crucial to weigh the pros and cons of a private profile or a public profile. With a private profile you can control who is allowed to follow you, however, this can also hinder you because your tweets become private too. People who don’t follow you can’t respond to messages you send them and they can’t see anything you tweet. In a sense, it’s as if you don’t really exist with a private profile.  On the other hand, with a public profile, anybody can see your tweets and retweet you but this also means that anybody can follow you without your permission. This can bring unwanted attention or content to your professional account. This actually brings me into the next tip.
  2. Check Your Followers
    • In order to maintain a professional profile it is best to frequently check your followers especially if your page is public. Along with checking your followers, you also need to check to see whom you are following. Delete people whose twitter content does not align with your professional goals. This could mean deleting your best friend off your professional twitter account but that’s why we also have personal twitter accounts so hopefully they won’t be too mad.
  3. Follow News Sites
    • Since we are also pursuing fields with some degree of PR, we need to be up-to-date on news. Professor Mallard advised us to follow three to four news sites but they should vary in content. You should have conservative and liberal news, national news, international news, and local news all on your timeline. It’s important to know what’s happening in the world around you but it’s also important to have different views and perspectives of that news.
  4. Follow Feeds Related to Your Interest
    • This was another tip Professor Mallard gave us that had never occurred to me. I follow tons of accounts about the various aspects of PR but I’ve never followed accounts that are specific to the field I want to study. For example, one student said they were interested in sports, so Professor Mallard told them to follow GSU Athletics to see how they run the sports at Georgia Southern from a Public Relations perspective. She also said it would be good to follow different types of schools in different states to see how they run their Public Relations for sports. So whether your interest is in healthcare, entertainment, fashion, sports, technology, education, etc., make sure you follow relevant accounts so that you can be up-to-date with new ideas coming from that field.
  5. Be Consistent
    • It’s extremely important to be consistent and professional when choosing an account name for all social media accounts. For example, if your name is Carrie Bradshaw you might choose to make all your account name CarrieBshaw or CBradshaw or something similar. The goal is to keep the same name across all platforms of social media, which you can then place on your résumé. This will help employers with making sure they review your accounts and not somebody else with a similar name to you. I’m sure you would hate to have your résumé passed over because you were mistakenly linked to a social media account that isn’t yours.

 

I hope you find these tips helpful to you in cleaning up your social media accounts in preparation for the professional world. If you have, any other helpful tips tweet us @PRSSAGaSouthern with the hashtag #SocialMediaCleanse and if you are not already following up go ahead and do that too! Also, follow our other twitter account set up for our upcoming regional conference @BrandYourself15 and be on the lookout for more updates.