Introverts Thrive in PR

Kayli Quirk

I cannot count how many times I’ve asked myself, am I cut out for public relations? Or even, will I ever make a career out of this competitive working market? I am a heavy over thinker, a bit socially awkward, and I enjoy my alone time. I am very aware of my surroundings, playing out moments in my head, sometimes circumstances that haven’t even happened. Yes, I’ve googled my symptoms, and according to the article I found by Gupta (2016); all signs point to introvertism. There are introverts and extroverts, both of which have strengths and weaknesses. It is a common misconception that only extroverts can thrive in the communications field. I am out to break this particular stereotype in public relations.

Read More

Powerful Women of Public Relations

Kayli Quirk

Women dominate the public relations field, with astounding numbers. The Bureau of Labor Statistics 2016 reports women make up about 61 percent of the workforce. My guess is the percentage is higher present day. Women outnumber men in the public relations work force, although a lot are not the head of their company. There are, however, many that go above and beyond. After some research, I found some of PR’s powerful professionals—here are a few.

Read More

Welcome Back!

Kayli Quirk

On behalf of PRSSA at Georgia Southern University, happy Fall 2016! We have ended our third week of classes on a strong note. It seems like just yesterday I was packing my bags for my study aboard trip.  Three months have literally flown by, and now it’s time for college football, warm fires, and cozy sweatshirts—plus hot lattes.

PRSSA has kicked off the school year by hosting its first meeting, recruiting potential new members, as well as welcoming back returning members. To start, we introduced the new executive board for 2016-2017 led by President Shannon Madden, and Vice President Crislyn Petzoldt, both of which served on exec board last year. These ladies are very busy, wrapping up their senior year as public relations students, and running a great PRSSA chapter for Georgia Southern. Other new executive board members include, Elisabeth Dichiara, Erin McGuiness, Cabby Johnson, Ali Farmer, Anna Maley, Natalie Morris, and myself – all upper classmen studying PR.

At the first meeting we discussed upcoming events, including membership fees, which are due Tuesday, Oct. 25. New membership fees are $75, and retuning membership fees are $70. Now the good stuff, the National Conference will be hosted in Indianapolis this year and, as always, this is a perfect opportunity to network with professionals, and public relation students nationwide. This year’s conference will have a variety of guest speakers who will be discussing topics, such as, blogging rules, a guide to storytelling, political PR, and more. Not to mention the Warner Brother’s Television publicity team will be there, discussing entertainment public relations. There will be a chance to have your resume critiqued by professionals, for future internships, or job opportunities. The 2016 Indianapolis conference can create career paths, while providing students hands-on experience, and networking with professionals. For additional information, check out this brochure from the National PRSSA website, and register ASAP. The deadline to register for the PRSSA National Conference is Friday, Sept. 16.

Lastly, PRSSA has announced details of the 2017 Bateman Case Study Competition. This is the perfect opportunity to use skills you have learned throughout your college career. Students will create a public relations campaign to raise awareness for a cause, and get a good idea of how the real world might work. This year’s campaign will promote the Campaign to Change Direction in partnership with Give an Hour, The Plank Center for Leadership in Public Relations, and Edelman. The goal of the campaign is to raise awareness about the importance of mental health and to change the culture in America when discussing the topic. This year’s Bateman team will be led by our vice president. Students interested in participating on the team can complete an application (to be available soon).

To wrap things up, our executive board will soon be participating in a team bonding experience on campus. Georgia Southern’s recreational center offers different courses for new staff and board members, to get a chance to bond, in hopes of becoming a better working organization. The course will consist of several bonding exercising, including, communication, problem-solving, confidence, trust, and a few other activities. This will provide our new exec board the perfect opportunity to learn about each other, and become a better PRSSA organization for the student body.

 

http://prssa.prsa.org/events/Conference/

Minors, What Are They Worth?

Kayli Quirk

Trying to figure out what you want to major in is a very weary task, and some say the task is impossible. When I first started college I had no idea what I wanted to do. My mom wanted me to be a nurse, and my dad wanted me to get into business. I knew for certain that I was never going to be a nurse, because I cannot handle gore. The sight of blood terrifies me – literally makes me ill. On the other hand, business sounded refreshing. I began a year of core curriculum, and took a few business courses. After taking a few math classes, the thought of finance, statistical analysis, etc., frightened me, and made me extremely unhappy.  Eventually, I realized my passion for writing, reading, and solving problems, though not necessarily numerical ones. I declared my major in public relations by sophomore year.

One day in my media and society class my professor brought up the topic of minors, until that moment I hadn’t gave the idea much thought. Minors are technically more hours, which means a heavier work load, however it also means a bigger opportunity to shine. Some majors even require a minor. A minor can benefit you in numerous ways. My professor said minoring in a foreign language is a wonderful tool to help launch a career. After class I talked with her more, and she told me a little of her travels and experiences. Something in my gut told me learning another language was for me, and several months later I declared my minor in Spanish.

Minoring in any subject can diversify your work. Having additional education in another field can teach you subjects you haven’t learned. What’s going to make you stick out from the rest is what you have to offer. If a company already has hundreds of employees with a B.S in Business, chances are they going to start looking for different qualities. The professional world is constantly changing; just look how far we’ve come since the early 2000s.

Picking a minor can be just as tricky as picking a major. Often times I think to myself, why does the world expect so much?  When it gets hard remember, complementing is always a good idea. It’s easy to work with courses similar to your current required classes, and it keeps things running smoothly. There is also the idea of broadening one’s horizon. There are many aspects of life; there is no wrong answer. An article from The New York Times says, “minors can either counterbalance or complement a main area of study.” Read the rest of this article at New York Times.com, to read how the author goes into more detail of the benefits of minors.

You may not find it hard to decide on a minor, if one knows what they like, or finds interesting they can certainly find a minor that falls in that category. I sometimes wonder where I’d be today if I hadn’t taken that course, or missed class. This summer I plan to study abroad in Seville, Spain, to enhance my speaking abilities. If I hadn’t chosen my Spanish minor, I may not have the same opportunities as today.

Time’s Winding Down

Randy LaMons

It’s already April. Crazy, right? Time is flying by and I will be out of Georgia Southern before I know it. I cannot help but to reflect on my time here as a PR student. Although I did not enter Georgia Southern as one (I began as an accounting major), my only regret is that I was not a Communication Arts student sooner.

Becoming a public relations student has changed my perspective on certain things, how I view situations, and how they should be handled. For example, from the beginning I was taught to get involved. I will never forget Mrs. Mallard, my professor for Intro to PR. This was one of the first things she preached to the class and the very reason I got involved in PRSSA. She taught me that no matter what field of study you may be in, it will always be a positive thing when you get involved in it and other things, too.

After taking this step it made me realize that I needed more leadership roles, which Mrs. Mallard also preached but I wanted to take it slow. I began taking on roles that were not included in communication arts like promoting other organizations such as Club Dodge Ball and the American Society of Civil Engineers (ASCE). I also joined the executive board for PRSSA, which led me to attending events such as Real World PR and PRSSA’s National Conference.

After five years I only have one month left and like I said earlier, the only regret I have is that I did not do it sooner. PRSSA has already had elections for the new executive board; my time is almost up. Now I just have to pass the torch to the new Managing Editor and work to make this a smooth transition. My focus now is on walking across that stage at “the prettiest little stadium in America,” and on to the next chapter of my life.

Make the Most of your College Spring Break

Kayli Quirk

The trees here at Georgia Southern University are blooming, the sun is getting warmer, and fellow eagles are packing their bags. It’s almost time for spring break at Georgia Southern, students are getting ready to vacation and relax. Some will stay, some will go, and some students will leave the country. There are a number of students who are taking a quick breather to gather their thoughts, get some extra work in, and take some time to work on their extracurricular activities. A college student’s spring break is a bit different, and a little more important. In high school kids get to hang out with friends, spend quality time with family, and stay up late watching their favorite television shows. While there is still time for most of these exciting moments, we must have our priorities in mind this time around. As college students, we are working, studying, and finding ways to build a great resume.

Making the most of our spring break does call for a lot of downtime and doing the things we love, but it also involves a little work. Some young scholars spend spring break looking for internships, making phones calls to intern friendly businesses, and critiquing their resumes. It wouldn’t hurt to ask a neighbor back home if they know of any companies looking for interns, you may be surprised who you can network with in your hometown. Going home with a new agenda could be the start of something good.

You may be surprised to find that a weeks’ vacation is a great time to volunteer for services hours. Georgia Southern University has a grand selection of volunteer work; organizations such as Habitat for Humanity, or English for Speakers of Other Languages (ESOL) are looking for volunteers right now. Take a moment and make that phone call or shoot that email.

I, personally am planning to volunteer for the ESOL Program. I will tutor a few students twice a week, by helping to improve their communication skills. The ESOL Program is designed to help students with whatever they need, and the process of getting involved was simple. I emailed the ESOL Liaison, and by the end of the day I was filling out a background check, and sending my school schedule. The time it took to get involved was easy, and I can put the work I do on my resume, and gain a great deal of experience.

Take the time to check all of your class syllabi, because in your free time you can get ahead by doing a little work. When the end of school rolls around you could free up some time to maybe focus on a subject you’re struggling in. Take a moment to plan out the upcoming weeks so when you return from spring break you aren’t feeling rushed to catch up.

No matter how you spend your spring break, enjoy the moments you can, because not everyone gets to. Make the most of your vacation, network, and don’t forget to stay connected with your work here at Georgia Southern. Until next time my fellow Eagles!

#SB2K16

Randy LaMons

Spring break is finally upon us. These past couple months have been tough for me, but now it’s time for a little R&R. I do not mean the usual “rest and relaxation” though. I am talking about “recharging and revamping.” Although recharging does require a little resting, there will not be an entire week of it this time around. There is too much to be done. With graduation literally two months away, there are a couple of things I could do to stay productive over the break. I have to focus on landing an internship position, which is a top priority on my to-do list. This involves revamping my resume.

I received some valuable tips at the resume critique session during the Real World PR Conference (RWPR) in Atlanta a few weeks ago so that should be a breeze. There is also a great opportunity to increase my social media presence, particularly my LinkedIn account (also a tip from RWPR). Lastly, I should not forget about school. You know, the reason why I am here in the first place. Keeping up with assignments and other things going on in life can be difficult at times. But this is a great chance to see what is coming up immediately after the break, because there is always a drop box open for something on Folio.

It is very easy to do absolutely nothing school-related during spring break. After working hard for months at a time who would not want to spend a week at the beach? But like I have been saying, it’s the home stretch people! I can relax for a week when I have everything in order, but there is work to be done. I advise all of my peers to take advantage of this opportunity. Also, if you plan on traveling via plane or car, be safe and stay out of trouble. Have a peaceful and productive spring break 2016.

PRSA Real World

Kayli Quirk

After weeks of prepping, PRSSA’s next conference arrived. PRSA Georgia hosted the Real World Conference in Atlanta Friday, Feb. 19. PRSSA members from Georgia prepared their resumes, and printed business cards. It was a time for PR majors and minors to take advantage of one of the many things Public Relations Student Society of America has to offer.

The programming consisted of panel discussions, personal branding, as well as interactive seminars focusing on building skills for PR professionals. One of the speakers for Brand U, was Elyse Hammett . She spoke on the issue of personal branding and the importance of using your own personal brand with launching your PR career.  The next panel of discussions were about how to shine and stick out as a PR professional, while exploring the different sectors of public relations including, corporate, agency and non-profit. The day also entailed of breakout sessions with topics about integrated marketing real-world campaigns, HR, and a time to ask the professionals and guest speakers individual questions.

The conference also provided students an opportunity to hear about popular PR interests such as sports, healthcare, and entertainment. The final portion of the conference included CMO of LIQUID SOUL Nick F. Nelson. Nelson discussed entertainment publicity, and talks about how it mixes into a campaign like process with long hours and hard work. Nelson works with television shows such as Empire, and the film Fast and Furious 6. Finally, to end the conference, students had the opportunity to have their resume critiqued.

If you’re not able attend the Real World Conference, check out the PRSSA Calendar for upcoming events, dues and deadlines. There is plenty of time to prep for upcoming events.

One event coming up are the Executive Board elections. Members will have the opportunity to turn in an application, as well as give a speech to the members of PRSSA on why they should be elected to the board.

Don’t miss out on an awesome opportunity to network, and further your experience as a public relations student.

 

 

SPRING Into Action…Maybe.

4c89b5cfb0e8ac5c4f83492936a6e86434f03e6facd98ba308eb9da977473243

Randy LaMons

My final spring semester as an undergraduate student is upon me, and is flying by might I add. Already going into the fourth week, I will be walking across the stage in no time, like so many have done before me. There are multiple feelings I have about this day: nervousness, excitement, joy, the list goes on-and-on. But there is one thing standing between me and that prestigious diploma I’ve been working so hard for, I’m sure my fellow soon-to-be graduates can attest to this, that thing is senioritis.

According to the Merriam-Webster Dictionary, senioritis is defined as, “an ebbing of motivation and effort by school seniors as evidenced by tardiness, absences, and lower grades.” Senioritis is a major problem amongst seniors in college, and is difficult to suppress. I find myself saying things like, ‘I could miss a couple assignments, it won’t hurt’ or ‘I’m about to get out of here anyway, I have other things to focus on.’ Both of which are completely false. Past experiences in my college career have proved 1) a few missed assignments could make-or-break you in those last weeks of the semester, and 2) the MOST important thing to focus on right now is walking across that stage in May. So any excuse I might conjure up that could impact me negatively immediately becomes invalid.

Senioritis is real, and it is dangerous. Don’t be the person that has to spend another semester in college for one class you needed to make a “C” or better in. We’ve all heard the phrase “finish strong” apply this in all aspects of your life. Especially this one. In case you begin to lack motivation, here are a few attitude boosters that I use on what seems like a daily basis. First, I ask myself “why am I here?” The answer is to get an education that will lead to a job, and that won’t happen by slacking off. Second, I imagine the awkward conversation I would have with my family, telling them I have to take another entire semester for one class. Lastly, college isn’t getting any cheaper! Those loans will continue to add up.

This is the home stretch people! We’ve come too far to start slacking now. Avoid senioritis at all cost and walk across that stage in May, or whenever your graduation date may be. Find your motivational techniques and use them as much as necessary. Stay strong and you’ll have your diploma in no time.